About American Crew Forming Cream

American Crew Forming Cream provides a medium hold and pliability with natural shine. Lanoline wax boosts hold and Sucrose conditions and won't dry the hair.

Benefits Of American Crew Forming Cream

Shampoos out easily without residue.

Humectant that provides movable hold.

Conditions and moisturizes hair.

A holding agent that encourages firmness, body, and fullness to the hair.

Softens and swells the hair shaft making hair appear thicker.

About American Crew Brand

American Crew is more than just another product supplier. Its a landmark in the history of mens grooming. Its the leading salon brand created specifically for men and the stylists they trust. Every frame in our history reflects our commitment to the professional stylist and barber as we share in their quest to empower men through quality grooming practices and products.
In 1994, a stylist named David Raccuglia foresaw a future when men would pay as much attention to their looks as anyone else. And he knew they wouldnt want to lose their masculinity in the process.
Today American Crew is the leading professional mens grooming brand in the world. Men and their stylists count on us for the latest and best in hair, body, shave and styling products. And for more than 20 years, we've delivered.

How To Use American Crew Forming Cream

Work a small amount evenly through damp or dry hair and style as desired.

Key Ingredients In American Crew Forming Cream

Water Based: Shampoos out easily without residue.

Lanolin Wax: Humectant that provides movable hold.

Sucrose: Conditions and moisturizes hair.

PVP Copolymer: A holding agent that encourages firmness, body and fullness to the hair.

Glycerin: Softens and swells the hair shaft making hair appear thicker.

Product Information

About American Crew Forming Cream

American Crew Forming Cream provides a medium hold and pliability with natural shine. Lanoline wax boosts hold and Sucrose conditions and won't dry the hair.