Joico Blonde Life Brightening Masque is a nourishing and reviving masque that instantly hydrates, softens and illumintes blonde hair. Developed for coloured and highlighted hair to remove brassy tones and create healthy, detangled hair.

Youll never lose your cool with Blonde Life Violet Shampoo a brilliant, brass-neutralizing cleanser, free of SLS/SLES Sulfates, that instantly banishes undesirable yellow tones, so cool blondes stay nice and icy.

Youll never lose your cool with Blonde Life Violet Shampoo a brilliant, brass-neutralizing cleanser, free of SLS/SLES Sulfates, that instantly banishes undesirable yellow tones, so cool blondes stay nice and icy.

A color-balancing shampoo for blonde or gray hair. Features a unique color-correcting formula to maintain cool platinum blondes & silver foxes. Contains Multi-Spectrum Defense Complex to protect color against fading.

A color-balancing shampoo for blonde or gray hair. Features a unique color-correcting formula to maintain cool platinum blondes & silver foxes. Contains Multi-Spectrum Defense Complex to protect color against fading.

Maintain the appearance of blonde locks with JOICO Blonde Life Brightening Shampoo. This ultra-nourishing shampoo is designed specifically to preserve the longevity of blonde tresses while leaving strands thoroughly cleansed and silky-smooth to touch.

A colour preserving cleanser for blonde hair. Working to effectively to help maintain and brighten cool blonde and grey hair tones, Joicos exclusive Multi-Spectrum Defence Complex combines antioxidant green tea UV Protectors to neutralise oxidation which can lead to the hair becoming brassy or yellow. The shampoo has a gentle cleansing action and delicately sweeps away impurities without disturbing hair colour.

Maintain the appearance of blonde locks with JOICO Blonde Life Brightening Shampoo. This ultra-nourishing shampoo is designed specifically to preserve the longevity of blonde tresses while leaving strands thoroughly cleansed and silky-smooth to touch.