Joico Color Balance Blue Shampoo

Instantly neutralizes unwanted orange and brassy tones in brunette hair.

Benefits Of Joico Color Balance Blue Shampoo

Long-lasting results through 12 washes.

Boosts shine and smoothness.

Over 2X stronger hair.

Controls static.

Paraben-free.

What Hair Type Is Joico Color Balance Blue Shampoo For ?

Orange/Brassy Toned Brunettes.

Joico Colour Balance Range

Staying true to your hue has never been easier, thanks to Joicos Colour Balance collection, formulated with pigments that instantly neutralize undesirable warm tones. Featuring Smart Release Technology: our one-of-a-kind liposome delivery system that continuously releases Rosehip Oil, Arginine, and Keratin to help strengthen hair; along with antioxidants and UV absorbers to help protect hair.

About Joico

Joico was founded in California in 1975 by hairstylist Steve Stefano who felt he couldnt find an already existing haircare range to meet his clients needs. Over the years he quickly went from 1 salon to 34 salons and the range took the US by storm.
He believed in giving his clients the "Joi" of healthy, beautiful hair and the range promises to give you hair that is the strongest, shiniest, healthiest state with every use your Joico products.
Joico is often associated with beautiful blondes as it has a great selection of haircare to help repair strengthen and tone lightened hair.