La Riche Directions Hair Colour Poppy Red 88ml

Shampoo the hair with PH acid balanced shampoo, this will give the hair the correct acid balance, allowing Directions hair colour to acheive the best results.
Towel dry the hair, apply directions with a tint brush evenly through the hair.
Comb Directions into the hair until it emulsifies, (ie, becomes frothy, the pigments will have penetrated into the hair, lighter shades may require a little more combing.
Processing time is between 15 and 30 minutes.
Rinse the hair thoroughly away from the face with warm water until all the residue dye has been removed.