Joico JoiFull Volumizing Shampoo

JOICO are setting the scene for plush, long-lasting fullness with this richly lathering cleanser that gently whisks away oil and dirt known to weigh down fine hair. Leaves strands clean with a sheen - uniquely nourished and ready for extraordinary body with a natural feel.

Benefits Of Joico JoiFull Volumizing Shampoo

Fuller, thicker, bouncier hair.

24-hour style retention.

Provides long-lasting humidity protection.

Instantly adds shine.

Rich lather gently yet thoroughly cleanses hair.

Adds instant, lightweight body.

What Hair Type Is Joico JoiFull Volumizing Shampoo For ?

Fine Hair.

Joico Joifull Range

Hair goals Fulfilled! Big, bouncy, and brimming with body; its the dream thats now a reality for fine, thin hair. With this powerfully transformative trioJoiFull Volumizing Shampoo, Conditioner, and Stylerlong-lasting, full, lush, manageable strands come to life, minus the crunchy, sticky residue typical of most volumizing products.

About Joico

Joico was founded in California in 1975 by hairstylist Steve Stefano who felt he couldnt find an already existing haircare range to meet his clients needs. Over the years he quickly went from 1 salon to 34 salons and the range took the US by storm.
He believed in giving his clients the "Joi" of healthy, beautiful hair and the range promises to give you hair that is the strongest, shiniest, healthiest state with every use your Joico products.
Joico is often associated with beautiful blondes as it has a great selection of haircare to help repair strengthen and tone lightened hair.