Noughty Haircare

Noughty is made in the UK using natural, high quality ingredients such as coconut oil, olive oil and sea kelp. The natural ingredients pack a punch for hair that feels and smells as good as it looks, plus, its gentle enough for the whole family to use. Natural shampoo and other Noughty products have won many awards in haircare! Full of nautral goodness and it silicons-free, sulphates-free, parabens-free, Noughty are proud to declare all products are 100% cruelty-free and are both Vegan and Vegetartian friendly, carrying the Vegan society logo(the gold standard in products for vegans). Noughty is here to deliver results without any added fuss. Weather its your daily curl refresh, a 20-minute-deep treatment mask or a longer-term journey to happy, healthy hair and skin, we're here to make the process easier for you.

Noughty was founded in 2016 by Rachel and Lorna who have been friends for over twenty years back when sun-in highlights, terrible perms and fizzy fringes were the hairstyles of dreams. Both went on to become beauty industry experts who have worked for some of the most-loved natural brands in the world and, armed with this passion and knowledge, they were inspired to create an accessible naturals brand centred around high performance. And so, Nougthy was born.

They recongnised that the naturals world could be a confussing (and slightly dull) place so, the aim was to keep Noughty simple, transparent and looking great on your bathroom shelf. Every Noughty product is rooted in the science of plant power and we aim to give open and transparent information about the science, ingredients and every formulation deccision that powers product performace. The magic of Noughty lies in the ingredients.

Behind every decision there is great team whose  knowledge and passion help to create Noughty. That's where the Beauty Botanist, Jennifer Hirsch comes in. From Jen's encyclopaedic plant knowledge to the naturals experts in their laboratories, we consider ingredient efficacy at every stage, helping to give you the best performance and Noughty experience.