Proraso Professional Shaving Products

The Proraso range offers a complete shaving solution from Pre Shave Creams, shave creams and aftershave lotions and Balms. The classic eucalyptus scent of the green line is invigorating an sublimely refreshing. The recently introduced Proraso blue and red range offer the same excellent performance with a new choice of scent.

Proraso is not only a great brand, since 1948 it has been growing together with Italians, and its excellence has changed the habit of beard shaving. In the company founded in 1908 by his father Ludovico, Piero Martelli invented the Pre-Shave Cream: efficient and modern, it was first adopted by barbers, who immediately appreciated its professionalism, then by an ever growing number of Italians. It became an icon, witness to the principle inspiring the company and its mission: the choice of proposing professional quality products for a pleasant and impeccable shave, at the barber’s or at home.

Over the years, Proraso’s laboratories have given birth to timeless classics which embrace the present and look to the future: a complete shaving system, made of highly specialised items, professional service, highly developed formulas and natural ingredients.